Every screen
goes in sold.
Itina installs a screen when there is a campaign for it, publishes its prices and pays fleets a share of what their screen bills. It is the screen network of Avenidas Grow, part of the Avenidas group, which runs ride-hailing cars, deliveries and tours.
The model,in one table.
Model
| Screen slot | 15 s in every 3-minute loop, up to 3 brands per screen; per screen per month | €150 |
|---|---|---|
| Whole screen | a single brand in the 45 s of advertising in every loop; per screen per month | €375 |
| Premium network | the private-tour vans, with tourists on board all day; per slot per month | €225 |
| Door | the outside of the car, by zone tier (A or B); per car per month | €500 or €400 |
| Partner fleets | 35% of what each car's screen bills, never less than €30 a month | 35% |
| Fleet contracts | with the equipment and the fleet dashboard at no cost to them | 24 months |
| Equipment | the tablet, the mount, the installation and the fleet dashboard | ours |
| Installation | in phases: each screen goes in when a campaign has been sold for it | phased |
2027 rate-card prices, excluding VAT, the same for brands and agencies.
The market, and what we already measure.
39,000active ride-hailing cars in Portugal, where the network can grow with partner fleets (IMT, August 2026)
23,000rides a month in the network's cars today, counted one by one (Uber and Bolt, September 2026)
13%of rides start or end at the airport, about 95 a day (September 2026)
Today, and next.
Today
Ride-hailing cars in Lisbon and Porto and private-tour vans, with the screen on the seatback and each car's position to prove where every ad played.
Next
Partner fleets of 5 to 30 cars, with the same screen and the same log. Then hotel front desks and a wine bar in Lisbon.
Ask for the
presentation.
We'll send you the investor presentation, with the numbers, and set up a call. Write to grow@avenidas.pt.
Request the presentation