One slot,
€150.
47% of rides
are at night
53% between
8am and 7pm
Per screen per month: fifteen seconds in every three-minute loop, up to three brands per screen, day and night.
One screen,
three brands,
15 seconds
each.
The screen loop lasts three minutes: 45 seconds of advertising, for three brands at most, and the rest for the passenger to explore the city by segment, open offers and scan codes.
Every play is logged, with the car, the time and the zone. The whole screen gives all 45 seconds to a single brand.
From ad to log
First, the ad in the loop.
The brand's card plays for fifteen seconds in every three-minute loop. Every play is logged, with the car, the time and the zone.
Then, the offer opens.
The passenger taps the card or Explore and opens the brand's offer page. Taps and the time spent on the page are counted.
Next, the code is scanned.
The code opens your page and passes through our redirect, tagged with the car and the ad. Every scan goes into the report.
Finally, it is all in the log.
Every month you receive the report and the raw logs, line by line, for anyone who wants to audit them.
| Time | Zone | Ad | What happened |
|---|---|---|---|
| 08:42 | Airport | Arrivals | play, 15 s |
| 08:43 | Airport | Arrivals | tap, offer open 21 s |
| 08:44 | Avenida, Marquês | Arrivals | code scan |
| 21:10 | Bairro Alto | Late-night food | play, 15 s |
| 21:11 | Bairro Alto | Late-night food | tap, offer open 9 s |
Where and when
Lisbon and Porto: 23,000 rides a month. Partner fleets will take it nationwide, in a market of 39,000 ride-hailing cars.
Rides: measured on Uber and Bolt rides in September 2026. Ride-hailing cars in Portugal: IMT, August 2026.
2027 prices,the same for everyone.
Rate card
| Screen slot | 15 s in every 3-min loop, up to 3 brands; per screen per month | €150 |
|---|---|---|
| Whole screen | your brand alone in the 45 s of advertising; per screen per month | €375 |
| Network category | category exclusivity across the network, on top of the slot | +25% |
| Premium network | a slot in a tour van; per van per month | €225 |
| Performance | €100 fixed plus €15 per code scan; per slot per month | up to €225 |
| Door, tier A | exterior vinyl; per car per month | €500 |
| Door, tier B | exterior vinyl; per car per month | €400 |
| Door production | fitting and removal, once per car | €400 |
Prices exclude VAT. The same rate card for brands and agencies.
Before you ask for a proposal
How do I buy?
Ask for a proposal with the brand, the areas and the months. We reply with the plan, the cars that drive there and the report you'll receive. Buy directly or through your agency.
Can I choose areas and times?
The report always shows where and when the ad played. The areas and times your campaign can choose are set out in the proposal.
What report do I get?
Every month: plays by car, time and zone, taps, offers opened and code scans, plus the raw logs for anyone who wants to audit them.
How do you work with agencies?
The 2027 rate card is the same for every agency. Agency terms are set out in the agency agreement.
Are there categories you don't accept?
We don't accept alcohol advertising. All other categories follow the Portuguese Advertising Code.
Only in cars?
Today, in ride-hailing cars and tour vans. Next come hotel front desks and a wine bar in Lisbon.
Your slot,
day and night.
Tell us the brand, the areas and the months. The proposal comes with the cars that drive there and the report you'll receive.
Request a proposal